I recently read a blog post from Esme and the Laneway which discussed time management, and this Dulton Kitchen Timer was recomended as a good tool to prompt housework. I'm not sure about that, but I have bought one for time keeping when cooking. I know I could use my cellphone or microwave to keep time, but I get frustrated with all that button pushing. It's something I'd rather not suffer through when I'm in the middle of cooking a complicated dish and my hands are messy with food. I love my new kitchen timer, and my husband has been using it too. It's pretty much twist and go, and it's really handy having it stuck to the front of the fridge.